Off-premise sales of ready-to-drink cocktails are booming. RTDs based on premium spirits are reshaping industry seven years after they first made headlines.
RTD cocktails are appealing to those who want to enjoy a cocktail without having to learn bartending or have a fully-stocked bar. The best brands are refusing to compromise on quality, delivering cocktails in cans that taste just like they would be served at a restaurant.
Convenience
The rise of the ready to drink cocktail is reshaping industry by bringing convenience to consumers and premium quality. As the beverage industry continues to grow, brands must focus on delivering an authentic, consistent, and premium experience with every can or bottle.
Consumers expect a daiquiri to taste like a true daiquiri. They also want vodka gimlets that are made with real limes and old fashioneds that contain bitters. It’s important to understand how each RTD cocktail is made and sourced in order to ensure that it meets consumer expectations. The alcohol base used in a recipe is the foundation of all other decisions around taste, labeling, distribution, and more.
Fortunately, the growth of RTD cocktails is being fueled by a generation that embraces convenient, authentic, and high-quality beverages. New innovations in canning, bottling, and other technologies have improved the preservation of ingredients. This results in a better finished product.
RTD cocktails are expected to continue growing in the coming years, as more and more young consumers adopt buying habits that will support the growth of the category. Whether they’re looking for a low-sugar, alcoholic drink mix that meets their healthy lifestyle goals or a refreshing pick-me-up to keep them going throughout the day, RTD drinks are a great option for any occasion.
These canned drinks offer many of their favorite flavors from bars and restaurants. They make it easy for you to enjoy a delicious cocktail at home without having to worry about making a complicated drink from scratch. As the bartending industry continues to grow, these products are becoming more popular for those who enjoy a sophisticated drinking experience without having the time to frequent cocktail bars.
RTD cocktails are becoming more appealing to a broader range of consumers. This includes cocktail enthusiasts as well as those who prefer healthier, non-alcoholic options. As brands expand their offerings to meet the needs of this growing market, they will continue to enjoy success in the RTD cocktails market. These canned drinks provide a convenient way to quench thirst while on the move.
Variety
There are many choices when it comes ready-to drink cocktails. From simple pre-mixed beverages like iced tee and alcopops to complex mixes such as gin and vodka, there’s something for everyone. There are also many different flavours, including tropical mango, fresh cucumber, and ginger.